Founding pilot The first 10 owners get a full assessment free — in exchange for honest feedback. See the offer →
Exit Readiness Assessment & Validation

Know what buyers will find — before they do.

An AI-powered scored evaluation across 8 domains that tells you exactly where your business stands — and exactly what to fix before you go to market.

Assessment vs. Validation

Two depths. Same eight domains.

Start with the Assessment to see where you stand. Move to Validation when your score needs to survive a buyer’s scrutiny.

Exit Readiness Assessment

Questionnaire-driven

What you say about your business

  • You answer the questionnaire — no documents required
  • Scored across all 8 domains from your responses
  • Buyer Discount Risk band + prioritized fix roadmap
  • Your baseline — delivered within 48 hours

Best when: you’re orienting or planning ahead.

See Assessment Samples →
Exit Readiness Validation

Document-driven

What your documents prove

  • You supply records — we verify against the evidence
  • The same 8-domain score, made defensible
  • Tested the way a buyer’s diligence team will test it
  • Builds on your Assessment — which credits toward it
See Validation Samples →
The Problem

Most Businesses Go to Market Unprepared.

The gaps that cost sellers the most are almost always fixable — if you find them 12–18 months before listing, not 12 days after getting an LOI.

67%
of SMB deals experience re-trading or price reduction during diligence
4–6 mo
added to deal timelines when documentation gaps surface post-LOI
$380K
average buyer discount when owner dependency is not addressed pre-listing
The Assessment Framework

8 Scored Domains.

Each domain is scored 1–10 using AI analysis against a rubric calibrated to what buyers and their diligence teams actually examine at each stage of a transaction. The weights shown are representative — the framework recalibrates them to your vertical, so the score reflects what matters most in your market (see Calibrated to Your Industry below).

13% weight

Financial Trajectory & EBITDA Quality

EBITDA normalization, add-back defensibility, working-capital profile, and the growth narrative a buyer's CFO will construct from your books.

12% weight

Operational Scalability & Process Maturity

SOP coverage, process documentation, system dependency, and the ability to grow without proportional headcount increases.

12% weight

Technology Infrastructure & Cybersecurity

Tech-stack documentation, vendor lock-in risk, cybersecurity posture, and data governance.

10% weight

Legal, Regulatory & Compliance

Contract assignability, IP ownership, employment-law and regulatory adherence, and any open litigation or compliance gaps.

8% weight

Human Capital & Key Employee Risk

Key non-owner employee retention risk, compensation competitiveness, critical-role bench depth, non-compete and retention agreements, and team stability under new ownership.

Two ways to establish it

Same framework. Two depths of proof.

The same eight domains and the same criteria, scored two ways. The difference is what backs the number — and how well it holds up when a buyer pushes on it.

Step 1 · Exit Readiness Assessment

Questionnaire-driven — what you say

You answer the questionnaire; we score your business across all eight domains from what you tell us. Fast, no documents required — you can complete it in an afternoon. This is your baseline: where you stand, what buyers will scrutinize, and what to fix before you go to market.

Best when: you’re orienting, planning ahead, or want to know your gaps before committing to a sale process.

Step 2 · Exit Readiness Validation

Document-driven — what your records prove

You supply the records; we verify the assessment against what your documents actually show — the way a buyer’s quality-of-earnings team will. Validation builds on your completed Assessment: the questionnaire tells us what to look for, your documents confirm it. This is where a self-reported score becomes a defensible one.

Best when: you’re getting serious about going to market and need numbers that survive diligence — not numbers a buyer can re-trade.

Why validate?

A buyer won’t take your word for your numbers — they’ll re-verify everything in diligence, and every gap between what you claimed and what your documents prove is something they can re-trade the price on. Validation is you running that check first, on your terms, so there are no surprises across the table. What you say about your business, versus what your documents prove.

Your Assessment credits in full toward Validation — the questionnaire you complete is the foundation the validation checks against, never wasted.

Score → Buyer Risk

Your Score Indicates Buyer Discount Risk.

Your Exit Readiness Score tells buyers how much leverage they have at the negotiating table. Higher scores mean fewer gaps for buyers to exploit — lower scores signal re-trade risk before closing.

See a Sample Report →
Score Band Buyer Discount Risk
8.0 – 10.0Institutional ReadyMinimal — few gaps for buyers to exploit
6.5 – 7.9Market ReadyLow — some negotiating leverage for buyers
5.0 – 6.4Needs PreparationModerate — expect re-trade attempts
3.5 – 4.9Material GapsHigh — significant discount likely
Below 3.5Not ReadyVery High — consider delaying go-to-market

Scores reflect readiness relative to what buyers examine in diligence — not a valuation guarantee. Consult a qualified M&A or valuation professional for a specific valuation.

The Deliverable

Three Documents. One Exit Strategy.

📋

Scored Assessment Report

Full domain-by-domain scoring with per-criterion findings, diligence risk callouts, and your vertical-calibrated Buyer Discount Risk band. Delivered as a PDF that's yours to share — or not.

🗺

Value Recovery Roadmap

Prioritized remediation list with the diligence-risk each item addresses. Each action is sized by effort and impact — so you fix the right things first, not just the easiest.

🔧

Remediation Retainer (Optional)

For owners who want SellerDiligence to execute the roadmap — not just deliver it. Technology, documentation, compliance, and vendor management remediation support.

Vertical Coverage

Calibrated to Your Industry.

SellerDiligence assessment rubrics are calibrated by vertical — because what matters in a healthcare practice sale is not the same as what matters in a technology services acquisition.

✓ Healthcare ✓ Legal ✓ Insurance ✓ Accounting ✓ Real Estate ✓ HVAC / Trades ✓ Technology / MSP ✓ Commercial Services
Ideal Profile

Built for Owners Planning an Exit.

Best fit

$1M–$15M revenue business, 12–36 months from exit, owner-operated. All vertical overlays live.

When to start

The earlier the better. Owners who assess 12–36 months out have time to actually fix what the report finds — and those fixes compound before you go to market.

48 hrs
Typical assessment turnaround from intake to report delivery
8
Scored domains calibrated to buyer diligence checklists
40+
Criteria scored per assessment with per-criterion narrative

See Validation in Action.

Review a portfolio of document-verified sample reports — full domain scoring, per-criterion findings, and remediation roadmaps across multiple verticals. These are Validation-engine reports, built from source documents.